SASAH 4th Year Capstone and Other Projects: Publications

Document Type

Publication

Publication Date

Winter 4-20-2023

Abstract

This report illustrates my experiential-learning opportunities, which took the form of two internships. In the summer of 2021, I worked as a marketing intern at Speak Fluent Speech Services, a speech clinic that provides speech and communication training for adults. Aside from designing posters for the clinic’s social-media campaigns, I also had the opportunity to write creative and professional copy and compile a campaign's key performance metrics into a marketing report. In my second internship, I was a research student in the Undergraduate Student Research Internship (USRI) program in the Anthropology department. In this internship, I conducted linguistics anthropology research on the language and discursive themes that are used to discuss anti-racism through verbal art performances, including rap, songs, and spoken word on TikTok and YouTube.

Despite facing the challenges of group work in a remote environment, I found both experiences valuable in helping me develop my time management and team communication skills. Furthermore, I also delved into the features of various blogging, research, and content management software, where I learned to develop promotional materials for a wide range of audiences, analyze metrics and patterns from marketing campaigns, and organize thematic codes using a qualitative research analysis platform. Putting marketing and research in conversation, both internships taught me the importance of idea connection and experimentation and keeping an open mind to new ways of thinking and learning.

Notes

This report was submitted in conjunction with a live presentation—which occurred via Zoom on March 31, 2022, and is posted on the Experiential Learning / Student Experiences page of SASAH’s website—as the final assignment for SASAH's Experiential Learning requirement.

Download

Share

COinS