Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books

Authors

Nazi Torabi, The University of Western OntarioFollow

Document Type

Review

Publication Date

12-2011

Volume

6

Issue

4

Journal

Evidence Based Library and Information Practice

First Page

130

Last Page

133

Notes

A Review of: Vasileiou, M. & Rowley, J. (2011). Marketing and promotion of e-books in academic libraries. Journal of Documentation, 67(4), 624-643. doi: 10.1108/00220411111145025

© 2011 Torabi. This is an Open Access article distributed under the terms of the Creative Commons‐Attribution‐Noncommercial‐Share Alike License 2.5 Canada (http://creativecommons.org/licenses/by‐nc‐sa/2.5/ca/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly attributed, not used for commercial purposes, and, if transformed, the resulting work is redistributed under the same or similar license to this one.