Document Type
Report
Publication Date
8-2009
Abstract
: The learning goals that I set out with revolved around assisting the Orande and Nyanam Women Groups in the start of the probiotic yoghurt project. My goals were to establish a successful social marketing advertising campaign, work with developmental agencies and NGOs for partnering with them to ensure the project’s success through their support, and to work with the Mamas on educating them on the health awareness of the yogurt which they can then communicate to other community members. My expected outcomes that resulted from the work I had planned to do in Kenya before I embarked on my journey to Oyugis were that the:
- Yogurt Mamas will be able to independently derive new creative means to promote the yogurt that will be culturally in-tune with the local communities through using the basis of the social marketing techniques derived before I departed Oyugis
- Possibility of attaining success through reaching a wider market for yogurt distribution will be more transparent as a more in-depth outlook on the success of the yogurt in Oyugis will be measurable
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