Faculty
Social Science
Supervisor Name
Kaitlynn Mendes
Keywords
digital activism, feminism, neoliberalism
Description
Social media has created a new way of feminist activism in the world, including a rapid rise in 'fempreneurs' feminist entrepreneurs. With many fempreneurs turning to social media apps such as Tik Tok and Instagram as a platform to post their activism, and turn it into a profitable career for personal financial gains.
I analyzed a popular Tik Tok influencer who is famous for being a feminist advocate on the platform calling out men, and analyze her posts in order to observe the types of feminism that goes viral on social media. Overall, it is evident from my research that neoliberal feminism is the type of feminism that gains attention on social media and can be commodified for profit, a key objective in neoliberal society.
Acknowledgements
I would like to thank the USRI program for allowing me the opportunity to expand my skills and develop a wide range of skills I will be able to carry with my in the future. I would also like to thank my advisor, Kaitlynn Mendes for her constant support and encouragement throughout this project and believing in me.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Document Type
Poster
Included in
THE BIRTH OF A FEMPRENEUR: A NEOLIBERAL GUIDE TO GOING VIRAL AND MAKING MILLIONS
Social media has created a new way of feminist activism in the world, including a rapid rise in 'fempreneurs' feminist entrepreneurs. With many fempreneurs turning to social media apps such as Tik Tok and Instagram as a platform to post their activism, and turn it into a profitable career for personal financial gains.
I analyzed a popular Tik Tok influencer who is famous for being a feminist advocate on the platform calling out men, and analyze her posts in order to observe the types of feminism that goes viral on social media. Overall, it is evident from my research that neoliberal feminism is the type of feminism that gains attention on social media and can be commodified for profit, a key objective in neoliberal society.