Faculty
Health Sciences
Supervisor Name
Laura Misener
Keywords
Social Media, Qualitative Research, Recruitment Strategies, Participant Recruitment, Internet Methods
Description
Social media is an overlooked tool in qualitative health research due to limited methodological guidance in literature. While internet methods have been proven useful throughout many disciplines, using social media in research without literature support can lead to unforeseen practical and ethical problems. But, as researchers develop guidelines and publish their findings on the effectiveness of social media, these barriers can be overcome. This poster summarizes the process of using social media as a recruitment tool and the applications of this procedure through the results of Project Echo.
Acknowledgements
Dr. Laura Misener, Denise Kamyuka, Adam Purdy
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Document Type
Poster
Included in
Using Social Media as a Recruitment Tool in Qualitative Research
Social media is an overlooked tool in qualitative health research due to limited methodological guidance in literature. While internet methods have been proven useful throughout many disciplines, using social media in research without literature support can lead to unforeseen practical and ethical problems. But, as researchers develop guidelines and publish their findings on the effectiveness of social media, these barriers can be overcome. This poster summarizes the process of using social media as a recruitment tool and the applications of this procedure through the results of Project Echo.