Law Publications
Title
What do our "Senior Citizens" Want from Public Libraries?
Document Type
Article
Publication Date
1990
Volume
47
Issue
2
Journal
Canadian Library Journal
First Page
105
Last Page
110
Abstract
Describes a survey of public library users that examined three issues related to the marketing of public library services to seniors: (1) the identification of the market segment; (2) the feasibility of various approaches to service development; and (3) the level of existing public support and strategies for successfully promoting these services. What Do Our "Senior Citizens" Want from Public Libraries?
Notes
Chosen and reprinted in Jane Anne Hannigan (ed.), Library Lit 21: The Best of 1990 (Metuchen, N.J.: Scarecrow Press, 1992) pp. 289-300.