FIMS Publications
Document Type
Article
Publication Date
2012
Volume
37
Issue
3
Journal
Canadian Journal of Communication
First Page
441
URL with Digital Object Identifier
https://doi.org/10.22230/cjc.2012v37n3a2544
Last Page
458
Abstract
The devaluation of the recorded music commodity under digitalization has destabilized the recording industry. One primary record industry response is the new “360 deal” form of the recording contract. By securing rights to individual acts’ live performance, music publishing and licensing, and merchandizing activities, this new deal expands record companies’ access to more profitable fields of music industry activity (if in piecemeal fashion). We examine the context, evolution, and varieties of the 360 deal, and argue that it re-secures record industry profitability and further stratifies the population of recording artists by shifting risk onto performers.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
