Document Type
Article
Publication Date
2017
Journal
Proceedings of the 45th Annual Conference of The Canadian Association for Information Science/L’Association canadienne des sciences de l’information, Ryerson University, Toronto, May 31 - June 2, 2017.
Abstract
Native advertising, paid for by corporate funding, may fool news readers into thinking that they are reading investigative journalism editorials. Such misleading practice constitutes an internal threat to the profession of journalism and may further deteriorate mainstream media trust. If information users are unaware of the Native Ads original promotional nature, they may find themselves insufficiently informed or mislead by its content. This study investigates cases of Native Ads in terms of their contextual use, distinctive features, and likeness to editorials. LIS should aim to provide clear discernment guidelines and consider automated user alerts.
Citation of this paper:
Cornwell, S. E. L. and Rubin V. L. (2017) Native Advertising: Ads in Disguise as Editorials. In the Proceedings of the 45th Annual Conference of The Canadian Association for Information Science/L’Association canadienne des sciences de l’information, Ryerson University, Toronto, May 31 - June 2, 2017.