Electronic Thesis and Dissertation Repository

Thesis Format

Monograph

Degree

Master of Arts

Program

Hispanic Studies

Supervisor

Juan Luis Suárez

Abstract

The connective turn marks the contemporary memory boom. The omnipresence of digital media is a provocation that makes us wonder about the relationships and connections of memory with the past, present and future in the digital world (Hoskins 9).

Using a conceptual analysis based on the idea of the connective turn, this thesis shows how the National Center of Historical Memory of Colombia has been addressing the message of memory of the armed conflict through the case study of the digital narratives of the "Digital Specials", and how the message is transmitted in their Instagram profile.

The study reflects the understanding of the new ecological behaviour of memory in digital spaces. Furthermore, it clarifies the different perspectives considered when making digital content related to memory studies. It also exposes the importance of conceiving web products related to the digital strategy of social networking channels. Finally, as a methodological proposal, the circular visualization exposes a way to help analyze the digital ecosystems of memory institutions.

Summary for Lay Audience

This research aims to analyze the intersection between memory studies and digital media such as websites, social media profiles, digital books, and digital strategies. These digital media are considered forms of communication used by historical memory centers or museums dedicated to memory.

The case study was Colombia's National Center of Historical Memory. In particular, I analyzed a set of web microsites produced by the Center, called "Digital Specials," as well as their Instagram account. The objective was to examine how Colombia's armed conflict was being communicated to the public by the Center.

In the end, the study reflects the different perspectives that should be considered when creating digital content for these types of institutions that work with memory. It also emphasizes how important it is to create digital narratives that follow a digital strategy for social media channels. Finally, as a methodological proposal, the "circular visualization" offers these institutions a way to analyze their digital content as a system.

Download

Share

COinS