Thesis Format
Monograph
Degree
Master of Health Information Science
Program
Health Information Science
Supervisor
Burkell, Jacquelyn
Abstract
This study’s aim was to examine how Western students perceive mental health messages conveyed by video storytelling and informational approaches. In focus group discussions, participants’ perceptions of help seeking behaviors were unchanged by either approach. However, discussions suggested that messages enhanced understanding and awareness, which potentially reduced stigma. Participants who watched the storytelling videos asserted that they were open and receptive to the messages and expressed perceptual changes. Four facilitators appeared to contribute to effective mental health messages: diversity; explicit instructions; shift toward understanding societal and biological causes of mental health conditions; and a combination of storytelling and information. Future mental health messages could incorporate the message facilitators to improve effectiveness in reducing stigma and promoting positive attitudes toward mental health issues.
Summary for Lay Audience
This study’s aim was to examine how Western students perceive mental health messages conveyed by video stories and informational pamphlets. Results indicated that participants’ perceptions of help seeking behaviors were unchanged by either message. However, discussions suggested that messages enhanced understanding and awareness, which potentially reduced stigma. Participants who watched the videos asserted that they were open and receptive to the messages and expressed perceptual changes. Four areas that could contribute to effective mental health messages were: diversity; explicit instructions; shift toward understanding societal and biological causes of mental health conditions; and a combination of storytelling and information. Future mental health messages could incorporate these suggestions to improve effectiveness in reducing stigma and promoting positive attitudes toward mental health issues.
Recommended Citation
Huynh, Hung Quang, "Post-Secondary Students’ Perceptions of Mental Health Messages Conveyed by Video Storytelling and Informational Approaches" (2019). Electronic Thesis and Dissertation Repository. 6358.
https://ir.lib.uwo.ca/etd/6358