Electronic Thesis and Dissertation Repository

Understanding the Subjective Norms Surrounding Noise Exposure and Hearing Conservation in Children

Jill E. Lowther, The University of Western Ontario

Abstract

Hearing conservation programs (HCPs) often take an atheoretical, information-based approach to reducing noise-induced hearing loss. This research assesses HCPs through a Theory of Planned Behavior lens, with the goal of understanding subjective norms in children surrounding sound exposure and hearing conservation. Twelve participants engaged in one individual, structured interview. Data analysis consisted of three concurrent activities: data reduction, data display, and conclusion drawing/verification. This research ensured trustworthiness through the criterion of neutrality, which was achieved through the incorporation of both truth value and consistency. Four major themes emerged from the analysis of interview data: (1) knowledge regarding sound exposure and hearing conservation; (2) stigmatization surrounding the use of hearing protection devices in social settings; (3) emotional responses relating to sound; and (4) situational control influencing behaviour change. The perceived subjective norms surrounding sound exposure and hearing conservation reported by participants reflect an environment inimical to healthy hearing behaviours.