Date of Award

2006

Degree Type

Thesis

Degree Name

Master of Arts

Program

Media Studies

Supervisor

Dr. Keir Keightley

Second Advisor

Dr. Jonathan Burston

Abstract

This is a discourse analysis of the free, Canadian, alternative music monthly Exclaim! magazine. Since Exclaim! is the only nationally-distributed alternative music monthly in Canada, its discourses are a solid entry point into the kinds of ideological values that circulate within the Canadian indie music community. This study of Exclaim! also examines the historical (postmodern, post-alternative rock, grunge) and industrial context of the magazine’s discourses. This analysis suggests that although Exclaim!'s discourses and appraisals - as well as the (Canadian) popular music subculture that it documents - could be considered to be an example of the postmodern collapse of the boundaries between high culture and low culture, it can be more accurately described as part of a historically conscious, modernist, and avant-gardist realm that exists firmly within popular music culture.

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