Document Type
Article
Publication Date
1-2018
Volume
1
Issue
1
First Page
1
Last Page
5
Abstract
The analysis of December’s tweets shows the campaign has just begun on this platform. The language used by the different actors points toward some of the flags they intend to use to attract voters, but also how they react to the political events of the day. Among the candidates, the figures of Uribe and Santos are still too large to ignore, in numbers of tweets, reactions, and attention they attract. If candidates want to separate themselves from the recent political history and appear in front of the public as credible potential presidents, they will need to establish bolder profiles, create stronger reactions, and elaborate a defined language that sums up their main ideas. So far, only Iván Duque’s machinery seems to be doing all these things