Document Type
Article
Publication Date
3-2018
Volume
1
Issue
3
First Page
1
Last Page
4
Abstract
A key measure in the Twittersphere is the number of times a famous user – e.g., celebrity or politician – gets her tweets retweeted by her followers. Retweets show a strong allegiance between users and their leaders, and retweeting a message is usually perceived as an endorsement of the opinion contained in the original tweet. The more retweets and users retweeting your messages, the better.