Business Presentations

Title

Advertising: The Good, The Bad and The Ugly

Document Type

Lecture

Publication Date

12-8-2011

Abstract

In today's consumer-driven culture, it seems the only place you can go to avoid advertising is... to sleep! This talk by Dante Pirouz, professor at Western's Richard Ivey School of Business, will explore how advertising and marketing affects our brains in both surprisingly useful and detrimental ways based on the latest research by consumer psychologists.

Notes

This lecture took place at the Central Branch of London Public Library on Dec. 8, 2011. It was part of the Classes without Quizzes series.

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