Master of Arts
Theory and Criticism
This thesis examines how the concept of virality is articulated in popular culture, and the connection that this articulation shares with notions of the virus in philosophical thought. The first chapter traces the emergence of a new wave of virus media following the geopolitical changes following the end of the Cold War, and the further shifts that have occurred in how the virus is culturally considered. The second chapter examines the politics of a phenomenological encounter with media depicting viruses. The third and final chapter discusses how understandings of the virus shape the notion of community as both a material and metaphysical construct.
McFadden, Daniel, "Viral Possibilities: Media, the Body, and the Phenomenon of Infection" (2015). Electronic Thesis and Dissertation Repository. 2999.