Electrical and Computer Engineering Publications


A Consumer Perspective on Digital Games

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IEEE Consumer Electronics

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Digital games have expanded globally throughout the leisure and entertainment market. The fast-growing digital game development industry produces highly interactive software – such as video games, online games, and mobile games – for a wide variety of platforms, including consoles, PCs, mobile devices, and Web browsers. The current digital game development process consists mainly of a synopsis, background research, script writing, visualization and concept art, level and interaction design, animation, programming, media editing, integration, testing, and publishing. The complexity of the digital game development process is increasing, which hastens the need for a mature development process. The literature suggests that consumers of digital games are motivated to play games mainly due to the enjoyment factor, i.e. positive experience during a game play session. Game developers have mainly been using usability guidance tools as proxy heuristics for the enjoyment factor; thus, developers’ estimations of a game’s enjoyment factor may not match the consumer’s experience. This study is a part of a larger project aiming to propose a digital game maturity assessment model. Rapid and continual changes in technology and intense competition necessitate that in order to remain competitive, game development organizations must adopt an effective evaluation methodology. The consumer perspective is one of the identified dimensions in addition to the developer, business [50], and development process perspective itself. The findings of this study justify the inclusion of these factors in an assessment methodology.

Citation of this paper:

Aleem S., Capretz L.F. and Ahmed F. A Consumer Perspective on Digital Games, IEEE Consumer Electronics Magazine, Volume 7, Issue 3, pp. 56-61, DOI:10.1109/MCE.2017.2714419, IEEE Press, May 2018.

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