The Huron University College Journal of Learning and Motivation

Article Title

The Effect of Personal and Philanthropic Gain-Loss Incentives on Motivation


Sasha Davis


The present experiment examines the effects of personal versus philanthropic incentives and the framing of the incentive as Toss' and 'gain' on motivation, as measured through performance on a 10-item anagram task. While a main effect revealed increased motivation for participants in the 'loss' {M = 7.70) versus 'gain' (M = 5.60) incentive situations, the personal versus philanthropic 'incentive recipient' dimension yielded neither a significant main effect nor an interaction with the 'framing' dimension. These results further support Tversky and Kahneman's (1979) theory of loss aversion and, contrary to the experimental hypothesis, extend this phenomenon to charity incentive situations.

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