Date of Award
This study investigated whether a hypocrisy-based intervention would increase students’ intentions to engage in COVID-preventive behaviours. We hypothesized that participants in the hypocrisy-induction condition (experimental condition) would express higher levels of intention to engage in COVID-preventative behaviours than participants in whom hypocrisy has not been induced (control condition). The sample consisted of 2 male and 64 female undergraduate students at Brescia University College. An independent t-test was conducted on the intention rating scores of practicing COVID-preventative behaviours for the experimental and control conditions. It was found that there was no significant difference in the average intention rating score between the two groups, as both groups exhibited very high intentions to practice COVID-preventive behaviours. Potential causes and limitations of these findings, such as the influence of the government’s previous public health guidelines, have been investigated.
Wang, Xuanqiao, "Using Cognitive Dissonance to Encourage COVID-preventive Behaviours" (2021). Brescia Psychology Undergraduate Honours Theses. 30.