The present paper defines and examines past research in the area of cognitive dissonance and provides evidence for the occurrence of effort justification in animals, including humans. The ways in which cognitive dissonance and effort justification occur in everyday life are then discussed.
Maich, K. H. (2014). Reducing Cognitive Dissonance Through Effort Justification: Evidence From Past Studies and Daily Experience. Western Undergraduate Psychology Journal, 1 (1). Retrieved from http://ir.lib.uwo.ca/wupj/vol1/iss1/11