Law Publications

Title

What do our "Senior Citizens" Want from Public Libraries?

Document Type

Article

Publication Date

1990

Journal

Canadian Library Journal

Volume

47

Issue

2

First Page

105

Last Page

110

Abstract

Describes a survey of public library users that examined three issues related to the marketing of public library services to seniors: (1) the identification of the market segment; (2) the feasibility of various approaches to service development; and (3) the level of existing public support and strategies for successfully promoting these services. What Do Our "Senior Citizens" Want from Public Libraries?

Notes

Chosen and reprinted in Jane Anne Hannigan (ed.), Library Lit 21: The Best of 1990 (Metuchen, N.J.: Scarecrow Press, 1992) pp. 289-300.

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