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Abstract

With the growing popularity of television in the 1950s, theaters experienced a significant drop in audience attendance. Film studios explored new ways to attract audiences back to the theater by making film a more totalizing experience through new technologies such as wide screen and Technicolor. My paper gives a brief analysis of how these new technologies were received by film critics for the theatrical release of The Searchers (John Ford, 1956) and how Warner Brothers incorporated these new technologies into promotional material of the film.


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