The Huron University College Journal of Learning and Motivation


Natasha Gallant


The present experiment examined the effect of media cues and levels of media influence on body weight satisfaction. Participants filled out the Sociocultural Attitudes towards Appearances Scale-3 (SATAQ-3), later used to categorize participants into either a high or low general media influence condition and into either a high or low societal pressure condition. Participants were then asked to read either an article related to dieting or a neutral article, depending on their condition. Finally, participants answered three weight-related questions. Results indicated no main effect of article condition or of general media influence, but there was a significant main effect of societal pressure on body weight satisfaction. No interaction effects were present. Methodological issues and suggestions for further research will be examined in the discussion.

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