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The Huron University College Journal of Learning and Motivation

Abstract

This study examines the effect of exposure to female media images on the body satisfaction of women of either Canadian or Caribbean nationality. The purpose of this study is to determine if there is a significant cultural difference in the way the two groups of women judge their own body satisfaction after being exposed to either very thin or voluptuous female images from the media. The hypothesis of this study is that Canadian women will show the highest level of body dissatisfaction after being exposed to the thing media images. The thirty-two female participants were randomly chosen from the Caribbean Student's Organization at the University of Western Ontario and from around the University and affiliated colleges for the Canadian participants. The participants' ages ranged from eighteen to twenty-five years. Each participant was given one of two sets of images of females and asked to study the images carefully and then asked to rate their body satisfaction immediately afterwards using a modified version of the Body Shape Satisfaction Scale. The results of the study did not support the hypothesis and there was no significant difference between the Canadian and Caribbean women on body satisfaction ratings.


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